When the OEM partner first approached our team, the brief was straightforward: deliver a timing belt kit line that could stand up to local driving conditions without breaking the distributor's margin model.

The local aftermarket was dominated by a long-standing Japanese brand, and warranty disputes with end customers were eating into distributor margin. Fleet operators reported premature wear and warranty disputes that were damaging the distributor's reputation.

Our engineering team proposed a two-phase validation: a 90-day field trial with 500 units installed on partner fleets, followed by a controlled regional rollout with co-branded packaging and a 24-month warranty backed by our Guangzhou technical office.

Within the first six months, average replacement interval on fleet vehicles extended by 40%. Year-on-year reorder volume reached a 280% year-on-year volume increase, and the distributor has since expanded into filters and service-parts bundles on the same supply agreement.

We are now scoping the next phase: extending the program to an on-line B2B ordering portal for workshop customers, with on-site training for distributor technicians and a shared forecast rolling twelve months ahead.